Social Ad Variants
Describe a product or campaign once. The workflow writes a different post for Facebook, Instagram, and Threads, and generates a square feed image and a vertical story image.
Workflow on the canvas
Nodes
- Project Context (Project Context)
- Product or Campaign (Text Input)
- Platform Copy (AI Text)
- Key Visual Prompts (AI Text)
- Generate Feed Image (AI Image)
- Generate Story Image (AI Image)
- Facebook Post (Output)
- Instagram Caption (Output)
- Threads Post (Output)
- Feed Image (1:1) (Output)
- Story Image (9:16) (Output)
How the nodes connect
- Project Context → Platform Copy
- Product or Campaign → Platform Copy
- Product or Campaign → Key Visual Prompts
- Platform Copy → Facebook Post
- Platform Copy → Instagram Caption
- Platform Copy → Threads Post
- Key Visual Prompts → Generate Feed Image
- Key Visual Prompts → Generate Story Image
- Generate Feed Image → Feed Image (1:1)
- Generate Story Image → Story Image (9:16)
What it does
Launch a product or a promotion on several platforms without posting the same text everywhere. The Platform Copy node reads your brand guidelines from the Project Context node and writes three posts: a short story with a call to action for Facebook, a hook, a caption, and hashtags for Instagram, and a conversational question for Threads. At the same time, Key Visual Prompts designs one visual and writes a square and a vertical version of it, and the two image nodes generate them in the Photographic style, leaving room at the top and bottom of the vertical image for text you add later. The prompt-writing node leaves out your project context by default, so copy rules do not crowd the image prompts.
Who it is for
Social media managers, small businesses, and agencies that run the same campaign on Facebook, Instagram, and Threads.
What you need
Product or campaign details, typed into the Product or Campaign node: what it is, who it is for, the offer and the dates, and the link. Brand voice and wording rules come from your project context, which you edit in the project settings.
Steps on the canvas
- Project Context: outputs the project's full context text, such as brand voice and wording rules. Edit it in the project settings.
- Product or Campaign (Text Input): describe the product or campaign. It goes to both AI Text nodes.
- Platform Copy (AI Text): receives the details on Prompt and the guidelines on Context, and writes one post for each platform, each from a different angle.
- Key Visual Prompts (AI Text): writes a square and a vertical prompt in English for the same visual. It leaves out the project context by default.
- Generate Feed Image (AI Image): generates a 1024×1024 image in the Photographic style.
- Generate Story Image (AI Image): generates a 576×1024 vertical image for Stories and Reels in the Photographic style.
- Facebook Post (Output): the Facebook post.
- Instagram Caption (Output): the Instagram caption with hashtags.
- Threads Post (Output): the Threads post.
- Feed Image (1:1) (Output): the square image for feed posts.
- Story Image (9:16) (Output): the vertical image for Stories and Reels.
Running it in batches
To prepare several products or promotions at once, replace the Product or Campaign node with a Dataset node, wire it to Prompt on both AI Text nodes, choose an entry set with one product or campaign per row, save the workflow, and click Run batch. The Project Context node sends the same guidelines for every row.
Example
Example input
Weekend sale at Hillside Bakery: 20% off all sourdough loaves, Saturday and Sunday only. New this week: a rosemary sea-salt loaf. Order link: hillsidebakery.example/order
Example output
Facebook: "Saturday mornings smell better with fresh sourdough. This weekend only, every loaf at Hillside Bakery is 20% off, including our new rosemary sea-salt loaf. Order ahead and pick it up warm: hillsidebakery.example/order" Instagram: "Meet the new loaf in town. Rosemary, sea salt, and a crackly crust, and every sourdough is 20% off this weekend. #sourdough #bakery #weekendsale …" Threads: "Honest question: plain sourdough or rosemary sea-salt? Our new loaf is 20% off this weekend, so you can try both." The image nodes then generate a square photo of the rosemary loaf on a wooden board and a vertical version with space above and below.
Illustrative example. Actual output depends on the model and your instructions.
Start with this template
Create an account to open this template on the canvas. During the preview, an invite code is required to use the product.
Editing on the canvas needs a computer or a wide screen.
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